History

Miss World started as the Festival Bikini Contest, in honour of the recently introduced swimwear of the time, but was called "Miss World" by the media. It was originally planned as a one-off event. Upon learning about the upcoming Miss Universe pageant, Morley decided to make the pageant an annual event.

Opposition to the wearing of bikinis led to their replacement with more modest swimwear after the first contest. In 1959, the BBC started broadcasting the competition. The pageant's popularity grew with the advent of television. During the 1960s and 1970s, Miss World would normally be the highest rated programme of the year on British television, usually pulling in around 30 million viewers.

In the 1980s, the pageant repositioned itself with the slogan Beauty With a Purpose, with added tests of intelligence and personality. However, in the 1980s, the competition became seen as old-fashioned and politically incorrect in its native Britain, and despite its global appeal, stopped showing on British television until Channel 5 aired it briefly in 1998, then shifted between lesser-known satellite channels, and is now webcast only and little-known in Britain.